Likewise, can you imagine a perfectly optimized website packed with content that no one would read? You simply have to create unique content and optimize it for search engines and people at the same time.
This is the first and most important question. Creating original, thought-provoking and engaging content is a great start.
Content and SEO must go hand in hand from the beginning. You can choose from various content types:.
Blogs are very popular, especially in the last years. A good blog is a great source of user engagement not only for bloggers but also for e-commerce websites, SaaS businesses or professional service providers. Blogging is also a way how to earn money by doing what you love travel bloggers, marketing bloggers, etc.
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Unique blogs with in-depth articles, guides and how-tos can make you a respected influencer in the industry. You can be really creative with the types of content you publish on your blog.
Here are the most common ones based on a survey by GrowthBadger :. Quality product pages should be the top priority of every online business. They are often used as landing pages for PPC campaigns, including the AdWords remarketing or paid social media. Do you want to be an influencer?
Writing a review is nothing new but in the world of the internet, everything can be reviewed. You can write reviews of tools, films, bars, restaurants, electronics, you name it. Reviews are an inevitable ingredient of the influencer marketing. Tell the world about how you do things, share interesting data you collected, reveal what is your customer satisfaction strategy or how you failed when launching a new product.
Do experiments, test various myths in your industry. Probably the best thing about case studies is that they are always unique and bring new information for readers. Check this survey on the benefits of publishing original research by Buzzsumo :. Everyone likes them! However, authors frequently use them as a text substitution. Infographics then end up as complicated images with a bunch of copy, so they lost the potential.
Creating infographics is about making information nice and easy to read.
Queue is a list of posts that go live on a predefined timetable. These locations are defined by your WordPress theme. Links placed in the main articles or sections are better than links in footers and sidebars. Find out more about the most popular search engines and their history. And, wee all know the search engines love quality content.
Many times, guides are published as a part of blogs. You can write guides or how-tos, but keep in mind that there are already thousands of them. Another popular form of written content. There are thousands of top lists out there so think wisely about the topic. Writing lists is an opportunity to include downloadable items to collect leads, to earn valuable comments and to create a buzz thanks to social shares and backlinks. Getting unique information and opinions from an industry guru is excellent!
It helps to build credibility, traffic, social shares and backlinks. You can write, record a video or a podcast. Higher engagement, social shares, likes, backlinks, more leads and conversions. These are the biggest benefits of using video content. Make your post more interesting by sharing or embedding the video by an industry expert! It can enrich your content and make the reader stay longer on your website.
Ebooks are usually used for lead generation. Maybe more in the B2B industry but there are still many B2C websites that require an email address to download an ebook. No one gives you the contact details just like that. You need to give readers a good reason. Ebooks usually come in PDF and contain a long piece of content.
A few years ago, long posts stuffed with keywords ranked on the top positions easily. Somehow, it got to the point, where it looks like there are hundreds of almost identical articles with the same keywords. It starts with the title, first paragraph, content type and most importantly the overall content structure. When it comes to time, posts with a 7-minute reading time are ideal according to Medium.
When it comes to SEO, there are many studies. Most of them prove that longer posts rank slightly better. The graph with the correlation between the content length and organic positions, based on the study by Can I Rank. Sooner or later, we all get to the point where we need to repeat a few words we have written somewhere else on our website.
You can find out more on Google Search Console help pages. Google algorithm differentiates whether you do it on purpose or as a natural part of your new content. The risks, not to mention the costs, of being a copycat are excessive. Google will penalize and skip your website from the search results. A popular tool to detect the plagiarism is Copyscape.
All you need to do is to enter the URL of the post. Creating great content starts with proper research. Think of the topic, do keyword research, ask your friends, conduct polls on Facebook or anywhere else.
Once you choose the topic, scan the market and carefully read all top ranking websites. Right after that, you can start promoting it. You simply have to know what keywords to target to generate enough quality traffic. Google offers many keyword suggestions directly in the SERP.
go With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically. You can combine your seed keyword with different letters from the alphabet to find more autocomplete ideas e. There are many free keyword tools that can give you hundreds of keyword ideas based on a single seed keyword. Another popular free tool is AnswerThePublic.
It automatically generates hundreds of Google autocomplete suggestions. Of course, free tools are very limited in their features. They offer many keyword suggestions, but what to do with keyword ideas? The professional paid keyword tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. Besides, they save you a lot of time a give you a competitive advantage.
Besides keyword suggestions, it calculates the difficulty of ranking for the keywords as well as SERP for each keyword to help you estimate your chances and analyze the competitors.
Tip: Try KWFinder with a day free trial. No credit card needed. You may think: Do I need a paid keyword tool? My rule of thumb is this: If you make money from your website in any way, then a quality keyword tool is a great investment that will pay off sooner or later. You can look for keyword ideas almost anywhere.
Focus on websites people in your niche use to ask questions, communicate and share ideas. In the past, content creators did keyword research only to find the keywords with high search volumes. They stuffed them into content to trick the search engine algorithms and ensure high rankings in organic search. This no longer helps because keyword research has become a lot more complex! It helps Google to understand the intent behind the search query and deliver the most relevant results thanks to the machine-learning system.
Relevant keywords with high search volumes and low keyword difficulty — an ideal combination of the three most important factors of keyword research. We call it The tripod rule of keyword research — these three factors represent the three legs.
As soon as you take one of the legs, the tripod will collapse. Unfortunately, it is not always that easy and you need to look for a balance between these factors. Long tail keywords have lower search volumes but there are thousands that represent the opportunity for you. Visitors who find you via long tail keywords will engage with your content a lot more and their conversion rates are higher. And you want to be at the top of these relevant results. The biggest con of long tail keywords is their search volume. Sometimes, it may be as low as searches per month.
The keyword difficulty is a very useful metric that will help you with it. The value is usually indicated on a scale from 0 to The higher the score is, the harder it is to rank on the 1st SERP for the keyword. There are many keyword research tools on the market calculating the keyword difficulty.